Polina Buchan
Author
Marketing Expert
Educator
Author:
Polina B
Smart move or brand dilution?
Maple-washing
Most marketing research is full of confirmation bias
Consumer confidence in Canada at a historic low
Is hyper-targeted marketing helpful or just plain creepy?
Project Management isn’t a tool or even a process, it’s a mindset
If You’re a Marketer With No Personal Brand, You’re Doing It Wrong.
Marketing in a cookie-less world
Most “brand loyalty” is just habit, not love
My favourite professional mistake
GenAI fails when “common practice” is not best practice
How are you using AI as part of your marketing strategy?
Metrics that matter – beyond vanity metrics
The psychology behind impulse buying: how brands influence our unplanned purchases
How to develop a strong brand positioning statement: a step-by-step guide
Marketing Analytics mistakes – common data mistakes marketers make (and how to avoid them)
Why marketers need to think like project managers
